So, the election has been called. And Rudd solicited donations during his launch statement, which is a first. Interesting speech, focusing on how negativity won’t work, whilst lading in a decent chunk of negativity of his own.
Ultimately this comes down to policies. Rudd has pushed out a lot of policies in the last few weeks, ditching unpopular policies, shifting others closer to coalition policies. Abbott has also been accepting some policies from Labor to avoid politically unpopular comparisons.
Both the Libs and Labor are still short on policy. Rudd has promised a productivity agenda, but I think he’s mostly promised a talk fest. The Libs haven’t announced any significant policies as yet, and not clear whether they will. But I think this election, more than others, isn’t going to be won by just pointing at the other side and saying “don’t vote for him.” We’ll see whether that’s true.